Mexico City, Mexico — An undercover report by a British television network details Mexico’s PRI working with Cambridge Analytica.
According to Channel 4 News, Cambridge Analytica met with several political parties to work in Mexico. Cambridge Analytica has been accused of stealing data from more than 50 million Facebook profiles to send individualized messages in favor of Donald Trump during the US presidential campaign in 2016.
According to their sources, Cambridge Analytica worked with Mexico’s PRI political party until January of this year.
The Channel 4 News television station says Cambridge met with several political parties to work in Mexico, although they are not registered to work in this year’s presidential election.
“A source told Channel 4 News that the PRI governor worked with Cambridge Analytica until January of this year,” the report says.
In addition, the firm opened an office in Mexico City, but it is currently empty, they say.
Last September, the now former director of the company, Alexander Nix, traveled to Mexico to give a technology conference in the capital of the country.
In a hidden camera video with executives of the firm, CEO Mak Turnball, discusses the work of the company in Mexico.
“We are about to get involved a lot in Mexico,” he says.
According to the report, the head of Cambridge Analytica in Mexico, Arielle Carro, started looking for local data specialists in the country at the beginning of 2017.
In Mexico, Cambridge Analytica worked with Pig.gi service, which has a million users and offers free internet in exchange for answering questionnaires and interacting with advertising.
However, Isaac Philips, co-founder of the company, assured Channel 4 that they were not involved in political work.
“We reviewed it and many parties have approached us, but until now we have tried to stay away from that,” he says.
On April 1, the Superintendence of Industry and Commerce of Colombia ordered the temporary blocking of the application Pig.gi which, according to the agency, could be related to the company Cambridge Analytica.
According to a statement published on the official website of the Superintendence of Industry and Commerce of Colombia, “the information collected, until now, would account for possible links between Cambridge Analytica, Farrow Colombia SAS and Farrow Mexico SAPI de CV management company of the Pig.gi application, available for download in Mexico and Colombia through the Google Play store and authenticated directly through the Facebook user with more than 1 million downloads in both countries.”