Cancun, Quintana Roo — The Tourism Promotion Council of Quintana Roo says they will promote all 11 of the state’s municipalities in the upcoming Tourism Tianguis separately to ensure tourism equality.
In the past, regions such as Cancun and Playa del Carmen were promoted more than regions in the south, however this year, all the municipalities will be promoted separately since they all offer different tourism attractions.
Darío Flota Ocampo, director of the Council of Tourism Promotion of Quintana Roo, said that the strategy to enhance each brand will be to promote them separately in a traditional and digital manner to ensure an equal opportunity for each.
The regions that will be promoted in the state are Holbox, Isla Mujeres, Cancun, Puerto Morelos, Riviera Maya (Playa del Carmen), Cozumel, Tulum and the south including Felipe Carrillo Puerto, Bacalar, Mahahual and Chetumal.
Fleet Ocampo stressed that one of the marketing strategies will be to encourage tourists to stay in hotels longer, adding that they still do not know true figures on just how many visitors use holiday rentals instead of hotels.
This year, the Mexican Association of Real Estate Professionals pointed out that the increase of tourist bookings for vacation rentals has not only increased the number and cost of rent, but has also had an impact on the cost of real estate properties.
In 2017, Quintana Roo grew 5.3 percent in tourism reception in relation to the previous year, registering almost 17 million visitors. There are nearly 100,000 hotel rooms in the state that average an 82 percent occupancy rate, according to the State Secretariat of Tourism.
The Tourism Tianguis of Mexico 2018 is being held from April 16 to 19 in Mazatlan, Sinaloa.