With more than 60 years of experience and presence in 35 countries around the world, Iberostar celebrates 20 years of operations in Mexico with the announcement of new investments in Los Cabos and Litibú and the opening of a new hotel in Cancun.
“We are delighted and grateful to celebrate this significant event and to have the opportunity to offer experiences to millions of visitors over the years,” said Aurelio Vázquez, head of operations of Grupo Iberostar.
It is a family business founded by Miguel Fluxá of Mallorca, Spain who is a leader in international tourism with incredible hotels.
In 1997, he built his first hotels in Playa del Carmen, the Iberostar Tucán and Iberostar Quetzal, however, later the brand acquired and inaugurated Iberostar Cozumel in 1999, offering the best all-inclusive option to vacation in the region.
In 2001, he began his project Iberostar Playa Paraiso Golf and Spa Resort, which for almost a decade would include the construction of a new hotel property that would begin with Iberostar Paraíso Beach and Paraíso del Mar.
The brand continued to build additional properties throughout the first half of the decade, including his third hotel in the Paraíso complex, Iberostar Paraíso Lindo (2003), followed by Iberostar Paraíso Maya (2005) and finally Iberostar Grand Paraíso (2007).
The complete construction incorporates unlimited amenities, a shopping plaza, a Convention Center, an 18-hole golf course, spa facilities, among others.
As Mexico’s appeal grew, so did the presence of the brand in the country. In 2012, Iberostar opened Iberostar Cancún and in 2013, opened its first property on the Pacific coast, Iberostar Playa Mita in Riviera Nayarit.
During its 20 years in Mexico, the brand has contributed to the development of the tourism industry through investments that exceed $775 million USD and the creation of more than 4,500 direct jobs in the country.
At the beginning of 2018, Iberostar regrouped its hotels into three segments, city hotels, beach resorts and Iberostar Heritage, a new category that includes hotels with history and tradition.
“Iberostar will continue to strengthen its position in the high-end segment thanks to its continuous differentiation strategy covering four key elements: the best locations, delicious gastronomic options, an unwavering dedication to service and focus on people, those that make up Grupo Iberostar, clients, partners and society in general,” said the manager.
The company currently has 10 hotels throughout Mexico with plans to open a new 13-story tower at its Golf and Spa complex in Cancun at the end of 2018.