The US chain IHG announced the opening of more than 30 hotels in Mexico over the next two years. The chain says the combined hotels will add another 4,000 rooms in the country, totaling nearly 26,000.
Elie Maalouf, CEO for the Americas of IHG says that by 2021, the firm will have more than 200 hotels in Mexico with more than 30,000 rooms. The chain has grown in all segments with the 12 brands it had until last year, when they added Avid.
“In the first quarter of this year, we already have more than 100 hotels signed. We hope to open the first Avid in August of this year. In Mexico we launched in February, and we’ve already signed the first one in the country which will be in Zacatecas because we think that the brand has great potential there,” said Maalouf.
The hotel’s portfolio brands that will open in Mexico will include Holiday Inn and Holiday Inn Express, which represent 64 percent of the total number of new rooms to be opened. It will also open hotels under brands such as Avid, Crowne Plaza, Staybridge, Indigo and its boutique brand Kimpton.
According to IHG’s CEO for the Americas, the group is very optimistic about tourism in Mexico, which is among the five priority countries for the company on a global scale.
The reasons are due to the fundamentals of the market that continue to grow, such as the economy, the population, the middle class, the flow of visitors and commercial opening, he said.