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Mexican political figures demanding PRI investigation with Cambridge Analytica

Mexico City, Mexico — Mexican political figures are demanding the government investigate the alleged involvement of the PRI with data processing company, Cambridge Analytica.

The secretary general of the Party of the Democratic Revolution (PRD), Ángel Ávila, has demanded that the National Electoral Institute (INE) initiate an ex officio investigation into the alleged relationship between the Institutional Revolutionary Party (PRI) and the company, Cambridge Analytica.

The British firm was accused of stealing personal data obtained through the social network Facebook and using it to influence events such as the departure of the United Kingdom from the European Union or the victory of Donald Trump in the US presidential elections.

“A foreign company, designated as responsible for theft of information for electoral use, represents a danger to the current electoral process due to its relationship with the ruling party,” Ávila said in a statement.

He also said he was concerned about the “desperation” of the tricolor when his presidential candidate, José Antonio Meade was “in third place in the polls.”

“I demand the national president of the PRI provide a clear and precise explanation about the contracts of this company and the party that directs them. The INE should not miss these signs and should know if the PRI could be using data stolen from social network accounts for illegal profit of their candidates,” he added.

Cambridge Analytica is a British political consulting firm which combines data mining, data brokerage and data analysis with strategic communication for the electoral process.