Cancun, Q.R. — The Mexican tourism council is branching out far and wide to attract more luxury travelers to Cancun and Riviera Maya.
Of the 17 million visitors to the state of Quintana Roo each year, only 10 percent are considered luxury tourism, those who seek private places and boutique hotels that offer exclusivity and privacy.
Darío Flota Ocampo, representative of the Tourism Promotion Council, says they have begun reaching out to other potential markets such as China, Dubai and India, noting there are more than 70 boutique hotels in Cancun and Riviera Maya.
These types of accommodations are aimed at a specific market niche, mainly those with high incomes who pay more for luxury and exclusivity. He says in Quintana Roo, Playa del Carmen has the largest concetration of these types of hotels.
In Tulum and toward Punta Allen and in the reserve of the biosphere of Sian ka’an, rustic-type boutique hotels are widely available. In the north, places such as Isla Mujeres, Holbox and Cancun have small places for the luxury traveler.
He says that boutique hotels offer a personalized service, noting that each room is different and that travelers feel more like a house guest rather than a hotel guest. He explained that along with privacy, these hotels offer more than what the guest normally expects, exceeding their expectations.
“Currently, Tulum is one of the favorite destinations for luxury tourism, which represents one of the most important,” added Ocampo Fleet.
For this year they hope to attract more luxury visitors and are investing in travel campaigns in destinations such as the United Arab Emirates, as well as China, both of which have high purchasing power.