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Uber, Cabify, Easy Taxi fined for misleading advertising

The Federal Consumer Attorney’s Office (Profeco) has fined Uber, Easy Taxi and Cabify for a total of 6.4 million peso for using abusive clauses and misleading advertising.

According to a statement, Uber has been in communication with Profeco since April in relation to its advertising and support system and has already taken action.

“At Uber we will continue to collaborate with Profeco, with the goal of continuing to provide all the necessary elements that allow us to have a better understanding of our business model.

“We have made the adjustments in our advertising communication, and as the statement says, that resolution has not been finalized so Uber will evaluate the corresponding actions,” the company explained in a statement.

According to Uber, the number of complaints that have been entered through the Profeco related to the service have not been greater than 50 during the years 2016 and 2017.

“Which represents a very small number in relation to the volume of trips that are made using the application. Also, we have collaborated in each of the cases that we have knowledge of,” they noted.

In the case of Cabify, the company said that it will continue to contact the corresponding authorities in order to open dialogue. They report that “in the coming days, Cabify will continue to contact the corresponding authorities to open dialogue that facilitates access to transportation through the use of technology.”