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Zihuatanejo merchants suffer as low season hits

Zihuatanejo, Guerrero — Like most other coastal regions that rely heavily on tourism, the city of Zihuatanejo is also feeling the effects of a low low-season.

The seaside city, which is the fourth largest in the state, has seen the months of September and October as incredibly low in the way of tourism and sales.

Several local merchants say they are not making enough sales to cover expenses or current crisis from recent events, adding that this period of low tourism has hit local merchants and artisans hard.

Other merchants in nearby La Marina say they have only been selling small items such as key chains and t-shirts.

Merchants remain hopeful, however, expecting things to turn around as national celebrations such as Day of the Dead and the Mexican Revolution holiday arrive.

Zihuatanejo is most busy with international tourists from November to May, while domestic tourism is highest during the normal summer months.

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